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[exs] Re: Some reasons why Steve Jobs bought Emagic

2002-07-10 by Murray McDowall

Gordon Murrison wrote:
>I don't think Emagic wanted to drop their Windows products.  I doubt 
>Apple want to throw away the 70,000 Emagic Windows customers.  I'm 
>also pretty sure they're not too bothered how many of those 70,000 
>users go out and buy Mac hardware.  
>
>I beleive Emagic overspent on R&D over the last two years and with 
>the delayed income from from LC and v5.0 were struggling to pay the 
>bills.  Along came Apple who said "Ok, we like what you do, we'll 
>save you but your finances are in a mess and you must make 
>efficiency savings".   They looked at spending and income and the 
>Mac products turned out to be most profitable.  The Emagic guys had 
>a simple choice - let the company fall or make the required savings 
>and continue with Apple's money and under Apple's rules.

This was my guess too. 

However, regrettably for all of us who would like to believe that there
_is_ a Santa Claus, the word on the street is otherwise.

What it boils down to is this: Gerhard and the boys drank the Kool-Aid.

Where is Jim Jones when you need him?

Regards,
M

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