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Re: [exs] Some reasons why Steve Jobs bought Emagic

2002-07-10 by Paul Nicholls

Sacha

You are likely completely correct in that regard. However, I am still
certain that Apple is not finished in its acquisitions of music companies,
so it is likely that somebody is up to be grabbed, the question is who?

Regards

Paul

> From: Sascha Franck <saschafranck@...>
> Reply-To: exs-users@yahoogroups.com
> Date: Wed, 10 Jul 2002 09:02:25 +0200
> To: exs-users@yahoogroups.com
> Subject: Re: [exs] Some reasons why Steve Jobs bought Emagic
> 
> Paul Nicholls wrote:
> [interesting and *probably* true statements snipped]
>> My prediction - Native Instruments will be the next company to
>> become a Mac only music software producer.
> 
> How much I understood the reasonable arguments from the rest of your post,
> believing in that is plain nonsense, IMO, I'd even take a bet.
> Apart from Absynth (which was not an N.I. thing originally anyways) all of
> their plugins have been developed on Windows and then they were ported to
> MacOS. And all of them are actually working better under Windows (tell me
> one Mac person being really happy with Reaktor in VSTi mode).
> Why in the world should N.I. give up that massive market share? While
> Logic/Mac users make up for around 60-70% of Emagic's user base, the figures
> for N.I. will most likely look completely different.
> 
> Apart from all that:
>> The people
>> at Apple need killer apps for OS X to make it utterly compelling compared
> to
>> anything else in the computer world. The killer apps will drive people to
>> buy the computer hardware no matter how fast the CPUs are at any given
>> moment compare to WinTel machines
> 
> Ahem... what "killer" features could those apps have? I mean seriously, any
> examples?
> IMO we allready have *almost* perfect sequencers. What else do we need?
> Sure, there's some flaws and bugs and drawbacks in some areas, but these are
> all pretty much minor things. And these are completely OS independent, no
> matter which sequencer we're talking about. In the end, if there was a
> sequencer combining Logic's handling and Cubase SX's featureset, I couldn't
> see what else I'd be wishing for, certainly not much.
> There's low latency, there's more or less high end native FX (with the best
> ones still to come), there's tons of tracks possible, etc pp.
> Now I only want something combining all the good features - and that
> certainly isn't any easier on MacOSX, because the things I am missing are
> not anything OS specific at all. I don't need CoreAudio/MIDI, I am allready
> happy with what's there.
> Now all I need is a faster machine and a crashfree environment. I don't care
> much about speculations how fast the new G5 will be, it's vapourware,
> nothing else. Current high hend PCs however blow any Mac in existance away,
> in terms of performance. And stability is not an issue either.
> 
> Don't get me wrong, I'm interested how all that turns out in the end, and
> maybe I'll be using a Mac end of next year or so, but I won't believe any
> speculations anymore.
> 
> Regards,
> Sascha
> 
> 
> 
> 
> 
> 
> 
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