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Re: [exs] Re: Some reasons why Steve Jobs bought Emagic

2002-07-10 by Paul Nicholls

Gordon,

Emagic very likely did not want to drop their Windows products but all the
other companies that Apple took over dropped their Windows products too. I
think it is part of a pattern that will likely continue. In fact, if the
pattern does not continue I do not see any point in it.

What you are highlighting is that fact that Emagic was vulnerable. Frankly
the fact that Mackie put out a MOTU version of Logic Control is another
example of how Emagic got screwed recently.

Regards

Paul

> From: gordonmurrison <gordon.murrison@...>
> Reply-To: exs-users@yahoogroups.com
> Date: Wed, 10 Jul 2002 11:26:05 +0000
> To: exs-users@yahoogroups.com
> Subject: [exs] Re: Some reasons why Steve Jobs bought Emagic
> 
> I don't think Emagic wanted to drop their Windows products.  I doubt
> Apple want to throw away the 70,000 Emagic Windows customers.  I'm
> also pretty sure they're not too bothered how many of those 70,000
> users go out and buy Mac hardware.
> 
> I beleive Emagic overspent on R&D over the last two years and with
> the delayed income from from LC and v5.0 were struggling to pay the
> bills.  Along came Apple who said "Ok, we like what you do, we'll
> save you but your finances are in a mess and you must make
> efficiency savings".   They looked at spending and income and the
> Mac products turned out to be most profitable.  The Emagic guys had
> a simple choice - let the company fall or make the required savings
> and continue with Apple's money and under Apple's rules.
> 
> I'm a Windows user who was very upset at the news.  But I've calmed
> down a little!  5.2 will be fine for now but in the future there
> will be products (new Logic features / new instruments / new
> harware) that will Mac only.  Given that you end up upgrading your
> computer every 18 months or so anyway the obvious solution is to buy
> a Mac the next time rather than a new PC.  I'd rather do that than
> switch to another sequencer.
> 
> G.
> 
> 
> 
> 
> 
> 
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