EXS 24 Logic Sampler Users Group

Just when you thought it was enough...

Microsoft Acquires Steinberg
July 1st 2002

Redmond, WA and Berlin, Germany -- July 1, 2002 --
Microsoft today announced it has acquired Steinberg, a leading provider of 
professional software solutions for computer based music production. 
Steinberg's most popular product, Cubase, is actively used by over 200,000 
musicians around the world. Steinberg will operate as a wholly owned 
division of Microsoft.

"Steinberg has set the industry standard for professional music creation 
and production," said Sina Tamaddon Jr., Microsoft's senior vice president 
of Applications. "We're very excited to have the Steinberg team join 
Microsoft and create more amazing products for musicians."

Windows-based products account for under 35 percent of Steinberg's current 
revenues. As a result, Steinberg's Apple-based product offerings will be 
discontinued on September 30, 2002.

Microsoft ignited the personal computer revolution in the 1970s with MS-DOS 
and reinvented the IBM personal computer in the 1980s with the Windows 
operating system. Microsoft is committed to bringing the best personal 
computing experience to students, educators, creative professionals and 
consumers around the world through its innovative hardware, software and 
Internet offerings.

Tamaddon also added, to allegations of copycat purchasing, "Apple bought 
Emagic? Really? We didn't know that. Very interesting."

Garth Hjelte
Sampler User

At 04:44 PM 7/1/02 -0500, you wrote:

>This sounds like BS. It's a rip off on the Emagic article. You can tell by
>the flaw, "Windows-based products account for under 35 percent of
>Steinberg's current revenues..." then they say Steinberg is dropping Mac?!?!
>The perpetrator forgot to change "Windows-based" to "Mac-based." Only then
>would the joke make sense. This doesn't not make sense -- buying a company
>and dismissing 65% of your profits.

Uh, that was part of the joke. Perhaps too subtle. (The idea that ego 
supercedes everything, including money. As they say, all humor reflects 
truth - what reason does Apple have in eliminating Windows support? 35% is 
a lot of user base, and $$$. It's a comparison. Apple seems willing to "buy 
a company and dismiss 35% of their profit [potential]." That's what was 
supposed to make the joke funny...)

(OK, did anyone catch the "Jr." part?)

>This is obviously a response joke to the Emagic announcement, in my opinion.

I suppose I shouldn't post the "Intel Acquires Native Instruments" release?

July 1st - it's a good day. =)

Garth Hjelte
Sampler User

This sounds like BS. It's a rip off on the Emagic article. You can tell by
the flaw, "Windows-based products account for under 35 percent of
Steinberg's current revenues..." then they say Steinberg is dropping Mac?!?!
The perpetrator forgot to change "Windows-based" to "Mac-based." Only then
would the joke make sense. This doesn't not make sense -- buying a company
and dismissing 65% of your profits. This is obviously a response joke to the
Emagic announcement, in my opinion.

> Just when you thought it was enough...
> 
> Microsoft Acquires Steinberg
> July 1st 2002
> 
> Redmond, WA and Berlin, Germany -- July 1, 2002 --
> Microsoft today announced it has acquired Steinberg, a leading provider of
> professional software solutions for computer based music production.
> Steinberg's most popular product, Cubase, is actively used by over 200,000
> musicians around the world. Steinberg will operate as a wholly owned
> division of Microsoft.
> 
> "Steinberg has set the industry standard for professional music creation
> and production," said Sina Tamaddon Jr., Microsoft's senior vice president
> of Applications. "We're very excited to have the Steinberg team join
> Microsoft and create more amazing products for musicians."
> 
> Windows-based products account for under 35 percent of Steinberg's current
> revenues. As a result, Steinberg's Apple-based product offerings will be
> discontinued on September 30, 2002.
> 
> Microsoft ignited the personal computer revolution in the 1970s with MS-DOS
> and reinvented the IBM personal computer in the 1980s with the Windows
> operating system. Microsoft is committed to bringing the best personal
> computing experience to students, educators, creative professionals and
> consumers around the world through its innovative hardware, software and
> Internet offerings.
> 
> Tamaddon also added, to allegations of copycat purchasing, "Apple bought
> Emagic? Really? We didn't know that. Very interesting."
> 
> Garth Hjelte
> Sampler User
> 
> 
> 
> 
> 
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